Last Monday Bekina® Boots welcomed its 100 test farmers for a guided tour.
"Farmers do wear our polyurethane safety boots all around the world," company owner Thomas Vanderbeke says. "A test panel of regional farmers is constantly wearing our boots so that we can offer qualitative products each and every day."
To this end a group of farmers living nearby the Bekina® Boots premises frequently receives a new pair of Bekina® Boots trial boots. Because who better suited than a farmer is to field-test our boots ? Some of our test farmers are even wearing their boots up to 12 hours a day! This is an ideal way for Bekina® Boots to get direct feedback and to find out whether our boots live up to the farmers’ high quality demands.
"Finally, these test farmers also enable us to compare the Bekina® Boots comfort and quality levels with those of the competition and to adjust our new product developments in time", Thomas concludes. "So it was a pleasure indeed to thank our test farmers for their efforts."